Constant Contact Backgrounds: Tips For Making Your Emails Stand Out

The Importance of Backgrounds in Email Marketing

Email marketing is all about standing out in a crowded inbox. One of the best ways to make your emails stand out is by using eye-catching backgrounds. Backgrounds can help your emails look more professional, branded, and visually appealing to your subscribers.

How to Choose the Right Background for Your Email

When choosing a background for your email, it’s important to consider your brand and the message you want to convey. Here are some tips for choosing the right background:

1. Stay on Brand

Make sure your background aligns with your brand colors and messaging. This will help your emails look more professional and consistent.

2. Keep it Simple

Avoid using overly complex or distracting backgrounds. Simple, subtle designs will help your content shine and make your emails easier to read.

3. Consider Your Audience

Think about who your audience is and what they might like. For example, if you’re targeting a younger demographic, you might want to use more vibrant or trendy backgrounds.

How to Add a Background to Your Constant Contact Emails

Adding a background to your Constant Contact emails is easy. Here’s how:

1. Choose Your Template

Start by choosing a template that includes a background image or color. Constant Contact has a variety of templates to choose from, so you’re sure to find one that fits your needs.

2. Customize Your Background

Once you’ve chosen your template, you can customize your background by uploading your own image or choosing from Constant Contact’s library of stock images.

3. Preview and Test

Before sending your email, make sure to preview it and test it on different devices to ensure your background looks great on all screens.

Best Practices for Using Backgrounds in Email Marketing

Here are some best practices to keep in mind when using backgrounds in your email marketing:

1. Use High-Quality Images

Make sure your background images are high-quality and optimized for web use. Low-quality images can make your emails look unprofessional and blurry.

2. Avoid Clashing with Text

Make sure your background doesn’t clash with your text. Use contrasting colors and fonts to help your message stand out.

3. Don’t Overdo It

While backgrounds can be a great way to make your emails stand out, it’s important not to overdo it. Too many images or colors can make your emails look cluttered and overwhelming.

Examples of Great Backgrounds in Email Marketing

Here are some examples of companies that are using backgrounds effectively in their email marketing:

1. Starbucks

Starbucks often uses simple, subtle backgrounds in their email marketing. For example, in their “Happy Hour” email, they used a light gray background to help their message stand out.

2. Airbnb

Airbnb uses vibrant, eye-catching backgrounds in their email marketing. In their “Explore Your City” email, they used a colorful cityscape background to showcase their destination offerings.

3. Patagonia

Patagonia often uses stunning nature backgrounds in their email marketing. In their “Fall Favorites” email, they used a beautiful mountain landscape to showcase their outdoor apparel.

Conclusion

In conclusion, backgrounds are an important tool in email marketing. They can help your emails stand out, look more professional, and convey your brand messaging. By following best practices and choosing the right background for your message, you can make your emails more effective and engaging for your subscribers.