The Difference Between Commercial And Editorial Photography

Introduction

Photography has become a crucial part of our lives. It is no longer limited to preserving memories but has evolved into a profession, with commercial and editorial photography being two of the most popular forms. Although these two types of photography might seem similar, they have distinct differences that every photographer should know. In this article, we will explore the difference between commercial and editorial photography.

What is Commercial Photography?

Commercial photography is a type of photography that involves taking pictures for commercial purposes. In other words, it is photography that is used to promote or sell products or services. Commercial photography is often used in advertising, marketing, and sales. The primary goal of commercial photography is to make a product or service look appealing to potential customers.

Types of Commercial Photography

Commercial photography can be further classified into several types, including:

• Product photography
• Advertising photography
• Corporate photography
• Fashion photography
• Food photography

What is Editorial Photography?

Editorial photography, on the other hand, is a type of photography that is used to tell a story or convey a message. Editorial photography is often found in newspapers, magazines, and online publications. The primary goal of editorial photography is to communicate a message or idea to the viewer.

Types of Editorial Photography

Editorial photography can be further classified into several types, including:

• Photojournalism
• Documentary photography
• Sports photography
• Travel photography
• Portrait photography

Key Differences Between Commercial and Editorial Photography

The main differences between commercial and editorial photography are:

• Purpose: The primary purpose of commercial photography is to sell a product or service, while editorial photography aims to tell a story or convey a message.
• Usage: Commercial photography is used in advertising, marketing, and sales, while editorial photography is found in newspapers, magazines, and online publications.
• Subject Matter: Commercial photography mainly focuses on products, while editorial photography covers a wide range of subjects, including people, events, and places.
• Presentation: Commercial photography is often staged and carefully crafted to sell a product, while editorial photography is more candid and natural-looking.

Conclusion

Commercial and editorial photography are two different forms of photography, each with its own unique purpose and characteristics. While commercial photography is used to sell products and services, editorial photography tells a story or conveys a message. Both forms of photography require different techniques, skills, and approaches. Understanding the difference between commercial and editorial photography is crucial for photographers who want to specialize in either field or offer both services to their clients.