The Success Story Of Monkey Mat Shark Tank

Introduction

In 2014, two moms from Loveland, Colorado, approached the famous investors on the popular television show Shark Tank to pitch their product, Monkey Mat. The product was designed to be a portable, lightweight, and durable mat that could be used for outdoor activities, picnics, and even at the beach. The product caught the attention of the sharks, and the rest is history.

The Founders

The founders of Monkey Mat Shark Tank are Christie Barany and Courtney Turich. The two moms were on a mission to create a product that would make outdoor activities with kids more comfortable and less stressful. They came up with the idea of a portable mat that could be easily carried around and used anywhere.

The Pitch

During their pitch on Shark Tank, Christie and Courtney impressed the sharks with their innovative product. They explained how Monkey Mat was designed to be compact, lightweight, and water-resistant, making it the perfect companion for outdoor activities. The sharks were impressed with the product’s versatility and potential for success.

The Investment

After their pitch, Christie and Courtney received multiple offers from the sharks. They eventually accepted an offer from Lori Greiner, who invested $100,000 for a 30% stake in the company. The investment gave the founders the capital they needed to grow their business and take Monkey Mat to the next level.

The Success of Monkey Mat Shark Tank

The Aftermath

After appearing on Shark Tank, Monkey Mat became an instant success. The product was featured on numerous media outlets, including Good Morning America and The Today Show. The exposure helped the founders reach a wider audience and increase sales.

The Growth

With the investment from Lori Greiner, Monkey Mat was able to expand its product line and improve its marketing efforts. The company started selling its products on Amazon and other major retailers, including Target and Bed Bath & Beyond. The exposure helped the company grow exponentially, and Monkey Mat became a household name.

The Awards

Monkey Mat has received numerous awards and accolades for its innovative product. In 2015, the company won the JPMA Innovation Award for Best Portable Play/Travel Mat. The product has also been featured in several parenting magazines, including Parents and Parenting.

The Benefits of Monkey Mat Shark Tank

Convenience

One of the main benefits of Monkey Mat is its convenience. The product is lightweight and portable, making it easy to carry around and use anywhere. Whether you’re at the beach, park, or in your backyard, Monkey Mat provides a comfortable and clean space to sit and play.

Water-Resistant

Monkey Mat is also water-resistant, making it the perfect companion for outdoor activities. The product can be easily wiped clean, and it dries quickly, making it ideal for use at the beach or pool.

Versatility

Another benefit of Monkey Mat is its versatility. The product can be used for a variety of activities, including picnics, camping, and even as a pet mat. With Monkey Mat, you can enjoy outdoor activities with your family and friends without worrying about uncomfortable seating arrangements.

The Future of Monkey Mat Shark Tank

New Products

Monkey Mat continues to innovate and create new products. In recent years, the company has launched several new products, including the Monkey Mat Mini and the Monkey Mat Quilted. The new products have helped the company reach a wider audience and increase sales.

Expansion

Monkey Mat is also expanding its distribution channels. The company is now selling its products in more countries, including Canada, Australia, and the United Kingdom. The expansion has helped Monkey Mat become a global brand and reach a wider audience.

Charitable Causes

Monkey Mat is also committed to giving back to the community. The company has partnered with several charitable organizations, including the National Park Foundation and the Children’s Hospital Colorado. The partnerships have helped Monkey Mat make a positive impact on the world.

Conclusion

In conclusion, Monkey Mat Shark Tank has been a huge success story. The product’s innovative design, convenience, and versatility have made it a popular choice for families and outdoor enthusiasts. With its commitment to innovation, expansion, and giving back to the community, Monkey Mat is poised for continued success in the future.