The Beginning of Chirps
Chirps was founded in 2014 by three friends who were passionate about sustainability and healthy eating. They wanted to create a snack that not only tasted great but was also good for the planet. After much experimentation, they landed on cricket flour as the main ingredient for their chips.
Cricket flour is a sustainable protein source that requires significantly less resources to produce than traditional livestock. It also has a high nutritional value, including more iron and protein per gram than beef.
Chirps on Shark Tank
In 2017, Chirps appeared on Shark Tank, a popular television show where entrepreneurs pitch their business ideas to a panel of investors. The founders of Chirps were seeking a $100,000 investment for a 5% stake in their company.
The sharks were initially skeptical of the idea of eating crickets, but they were impressed with the taste and nutritional value of the chips. Mark Cuban, the billionaire investor, was particularly interested in the sustainability aspect of the company and offered them a deal. He invested $100,000 for a 15% stake in the company.
Since their appearance on Shark Tank, Chirps has experienced significant growth. They have expanded their product line to include different flavors of chips, as well as other cricket-based products such as protein powder and baking flour.
Chirps has also received recognition for their innovative approach to sustainable snacking. They were named a finalist for the 2020 World Changing Ideas Awards by Fast Company.
Why Chirps Is the Future of Snacking
Chirps is at the forefront of a growing trend towards sustainable snacking. As consumers become more aware of the impact of their food choices on the planet, they are seeking out products that are both healthy and environmentally friendly.
Chirps is also tapping into the growing demand for alternative protein sources. As concerns over the sustainability of traditional livestock production continue to rise, more and more people are turning to plant and insect-based proteins.
Chirps currently offers four flavors of chips: Sea Salt, BBQ, Cheddar, and Sour Cream & Onion. They also offer a variety pack that includes all four flavors.
The chips are made with a blend of cricket flour, corn, beans, and spices. They are gluten-free, soy-free, and dairy-free.
Chirps chips can be used in a variety of recipes, from nachos to tacos to salads. They can also be crushed up and used as a breading for chicken or fish.
One popular recipe is Chirps crusted avocado fries. Simply coat avocado slices in crushed Chirps chips and bake in the oven for a healthy and delicious snack.
Chirps is a company that is leading the way in sustainable snacking. Their cricket-based chips are not only delicious but also good for the planet. With their innovative approach to alternative protein sources, Chirps is poised for continued growth and success.
Whether you’re a health-conscious consumer or simply looking to try something new, Chirps is a snack worth trying.